Inspiring magazine celebrating rural women in business prints second issue, found and created in Alberta

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A second issue of Trailblaz-her magazine has been published and promises to bring a wealth of inspiring stories to readers about rural Canadian women navigating their way through the business world.

The quarterly magazine Trailblaz-her was founded and is created in Alberta and is ran by mother-daughter team, Jan and Erin Johnson. The pair hope to inspire and celebrate hard working women in rural spaces with their printed coffee table magazine. Jan and Erin truly believe that Canadian rural women are changing what the business environment looks like.

Trailblaz-her launched it’s first issue in November 2020 and sold out twice during it’s first print run. Jan and Erin expressed in a phone interview that this magazine is not just a throwaway magazine, and they continuously receive messages exclaiming the great quality of the magazine.

“It’s substantial, it’s like a collector’s item, the magazine,” said Jan Johnson. “It’s coupled with the stories and photography. It showcases the lifestyles, the wisdom and the experiences of rural women across Canada.”

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Readers will find in this carefully curated magazine feature stories where the challenges and triumphs of running a rural business is highlighted. Readers will also find that the magazine boasts rural fashions and recipes. The creators of the magazine wanted to encompass all aspects of what rural life is and what it looks like for women.

Erin Johnson explained that the magazine is so much more than agriculture, which is what a lot of people might expect when hearing that the magazine centres around rural women in business.

The magazine has featured stories on women who have created products such as skin serums derived from birch water, handmade soaps, and even featured a story on a woman who is a seamstress that has her own clothing line.

Erin Johnson added that they are grateful to provide this platform for rural women to have a voice and an opportunity to share and talk about the variety of things women in rural areas are doing.

“It’s not just agriculture. It’s a lot of different things. And that’s what I think is so fascinating to readers,” said Erin Johnson. “It’s education too. We’re showing you what rural women across our whole country are doing and their lifestyles.”

The mother-daughter team expressed that women have had to forge their way in the agricultural industry that’s predominantly ran by men, and that they want to celebrate those women as well.

“They’ve had to forge their way through that, but they also express their creativity through high fashion,” said Jan Johnson. “This is an opportunity for young rural women growing up and who are looking at them and say I can be both, I can be a farmer and I can be a fashion spokesperson or mental health spokesperson.”

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The pair agreed that one of the most inspiring things with the magazine is showcasing the diversity of rural women and representing and acknowledging them in a way that’s never been done before. They added that they often receive messages from other women commenting on how inspiring the stories are and how it has inspired them to possibly pursue their own dreams, as they have read how other women have.

Jan Johnson commented that they have been surprised to hear about the number of men reading the magazine, which the pair believe is great as it offers the perspective on rural life from a woman’s perspective.

Jan Johnson expressed that it has been amazing to do the interviews with the different women they feature.

“We laugh, we cry, we sit alongside the stories,” said Jan Johnson. “Then to watch what happens for these women when the magazine goes out, and the article about them and what it does for them their confidence, their business.”

Jan and Erin live on an acreage near Crossfield, Alta. and have been in business together for over 20 years. Erin has a background in graphic design and Jan has a background in writing and together the pair share a passion for inspiring and celebrating rural Canadian women.

Those interested in obtaining an issue of or subscribing to the magazine can do so by visiting the Trailblaz-her website at www.trailblazhermagazine.com

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